Are digital experience solutions truly composable or just composed?

adam conn
Adam ConnPosted on Dec 7, 2022
4 min read
CategoriesComposable
It seems promising to move from legacy systems to a vendor-agnostic digital experience stack made up of composable solutions. However, many brands that have made the switch soon realize that their composable solutions are functional only if developers spend hours writing the “glue code” so that the various solutions can work together. Though brands expected composable, they end up with composed instead.
Hence the need for an experience layer called digital experience composition (DXC). Our recent whitepaper examines the rise of DXC and how it delivers true composability. Following are the highlights. 
Composed to composable

Why the world is going composable

Decoupled or headless, API-first services, such as CMS, commerce, and DAM, are the new favorites for building digital experiences. Brands are going composable with them because it’s built for change whereas legacy systems are wired for constancy. With composable, companies become more agile in adopting new systems, replacing outdated ones, and fostering business and development workflows.
Composable architectures also offer flexibility and scalability by enabling brands to—
  • Embrace a best-of-need approach instead of settling for a monolithic system’s prepackaged tools.
  • Curate a multivendor environment, free from the constraints of a single system.

Why composable isn’t meeting needs

Despite their many benefits, composable architectures have inherent drawbacks that prevent them from delivering true flexibility and agility. For example, brands must determine how to manage and integrate the various composable components in their stack throughout the entire delivery lifecycle. Also crucial is the need to balance an architecture that leans heavily in favor of developers at the expense of business teams.
Other challenges abound, among them the following:
  • Implementation woes. To enable composable systems to work together effectively, developers must create “glue code”—complex, low-value code that connects them together. 
  • Bottleneck issues. Constant developer intervention leads to bottlenecks that leave marketers and business users on the sidelines.
  • Workflow constraints. The decoupled approach of composable systems sometimes means that business teams must use multiple tools to accomplish what one legacy solution could. 
All those drawbacks impact all the teams, from marketers to developers to CXOs.

Why DXC is the new digital experience MVP

To reap the full promise and rewards of composable, brands need DXC, to properly orchestrate composable products for building and maintaining digital experiences, taking digital experience solutions from composed to composable.
DXC offers three components: 
  • No-code tools for business users with which to create experiences independently without developer assistance. 
  • Prebuilt connectors, which eliminate the need for glue code and free up developers from having to write and maintain integration logic for numerous systems. 
  • Tools for implementing and delivering digital experiences, which give developers and IT the freedom to use the tools they prefer.
With DXC, developers can readily integrate composable solutions and make them available for business teams, who can then proceed to build and maintain digital experiences. No more being left in the backlog of development and IT tickets. No more hours spent on low-value glue code.
Not surprisingly, DXC is fast becoming the digital experience MVP because of its many benefits, in particular the following: 
  • Compatibility. By orchestrating the commerce stack with DXC, business teams can seamlessly create digital experiences from multivendor tools without having to wait for custom code from developers. 
  • Agility. Business teams can quickly build compelling digital experiences, and developers can work fast in a composable environment with the tools of their choice.
  • Sustainability. Since DXC requires no integration, maintaining a long-term tech stack is easier. 
In addition, by removing complex integration needs and enabling business teams to work in a low-code or no-code environment, DXC makes composable architectures attainable even for smaller companies with limited IT resources. 

Why now is the time for DXC

The need to continually launch new, high-performing, omnichannel digital experiences is growing exponentially. As more companies opt for a composable architecture to keep up, they become frustrated by composable’s shortcomings in short order. The answer is to add DXC to the digital experience stack so as to leverage the many benefits of composable and orchestrate a convenient, cohesive, and collaborative commerce stack.
For more insights on how to take composable to the next level with DXC, download our whitepaper.

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