Jamie BollandPosted on Jun 2, 2022
4 min read
Three(!) new e-commerce integrations from Uniform
Hot on the heels of being included in the 2022 Gartner® Cool Vendors™ in Digital Commerce Report, we are delighted to announce that Uniform now natively integrates with—
This means more tool options and flexibility for businesses to build their e-commerce stacks. It also means that if you’re already on those platforms, you can seamlessly orchestrate and personalize your operations without changing your processes.
Remember that e-commerce is the present, not the future
I love shopping in my pyjamas—and would happily never visit a brick and mortar store again. Since the pandemic has accelerated the already rapid rise of e-commerce, many consumers feel the same way as I do.
E-commerce may be a massive opportunity for retailers, but it can also be a huge headache. Issues in your commerce engine or broader architecture can block your retail operations or result in endless reliance on someone else’s roadmap. Without question, that’s a big risk for retailers and a major reason why so many commerce leaders are moving to a composable architecture.
Build your tech stack with composable commerce
You can build a commerce stack in several ways. However, as explained in the 2022 Gartner® Cool Vendors™ in Digital Commerce Report, composable commerce architectures are becoming increasingly popular because they deliver exceptional benefits in flexibility and cost.
According to the Gartner report, more retailers took the composable approach during the pandemic because they “needed to respond quickly with new products, processes, delivery methods, and customer experiences.” This flexibility is invaluable for capitalizing on new opportunities and ensuring your products are available where your customers want them in an increasingly competitive marketplace. Your strategy should dictate your technology stack, not the other way round.
Given the uncertain economic outlook these days, cost is a top consideration of all business strategies. Gratifyingly, the Gartner report predicts that “[b]y 2024, the IT costs of managing SaaS operations will be halved as a result of the adoption of composable application architectures.” Such an impressive cost saving promises to significantly raise profit margins and keep e-commerce on a stable footing through a tougher economic climate for retailers.
Control cost and leverage key capabilities
With Uniform, you can effortlessly integrate e-commerce into the rest of your stack, eliminating countless hours of custom work that can be better spent building helpful features for customers. Specifically:
- Our new Uniform Mesh integrations mean that we now support the most popular e-commerce platforms in the market. Not only do you have total flexibility while building a new stack, you can also adopt Uniform’s orchestration tools while keeping your existing commerce engine.
- Uniform’s orchestration layer enables you to easily adapt your stack to new opportunities or channels that offer attractive functionalities. As the market becomes ever more competitive, that capability is key for growing your business and getting to market faster than your competitors.
Furthermore, orchestration through Uniform makes it straightforward to separate services and replace them if necessary. Switching services is a cakewalk with no need to rework connections or tackle laborious transitions—and you aren’t locked into your vendors’ escalating prices.
Forge cross-team collaboration
Uniform Canvas brings together all of your composable services, enabling business teams to collaborate seamlessly to deliver content and products in a single interface, while also controlling the front-end presentation. As a result, those teams can build shoppable experiences, such as trend pieces, how-to content, and gift guides, with no technical support whatsoever.
Personalize without the baggage
Traditional personalization is a slow, strategic play with large teams building content before adding it to pages that load so slowly they tumble down SEO rankings, and cause customers to bounce. Uniform Context rethinks how personalization works, focusing on speed at every level. Lightweight tools in the system can be easily deployed by nontechnical professionals to drive conversions and learn about customers. You can take advantage of these tools either within Uniform Canvas or embedded into your existing headless CMS.
Here’s how to work with Uniform Context:
- You can implement personalization based on campaigns, site behavior, or integration to your customer data. Afterwards, for example, instead of having to click through bikinis after landing on your page, your male customers can access what they’re looking to purchase faster.
- You can easily do A/B testing for your content and products to learn about your customers and their preferences so that you can enhance your site and compete better.
All that is powered by Uniform’s edge-side delivery, which efficiently delivers personalized and testing pages to your end-users. As a result, your Lighthouse scores stay high and your pages load quickly. In a continuously more competitive market, attracting more shoppers and connecting with them through tailored and tested content is key to increasing conversions.
Do more with less
As the economy moves into a potentially unstable period, all e-commerce teams must deliver more with less. With Uniform’s tools, they can quickly pinpoint and deliver what shoppers want, staying pliant and adaptable at all times.
To see how Uniform works in detail, contact us for a demo. We look forward to hearing from you.
If you're already using Uniform and want to add these new integrations to your stack, our documentation has everything you need to get going.