LOCALIZATION AND INTERNATIONALIZATION

Keep every market authentic and on brand.

Uniform localizes at every level: translate a single field, adapt a page, change what appears per locale, or give a market its own version and publishing calendar. Shared patterns keep the brand consistent underneath, and translation flows through your TMS, your team, or Scout, always with your approval.

en-USde-DEfr-FRja-JPpt-BR
HeadlineLocalizable
EN-USEvery market at its own speed.
DE-DEJeder Markt in seinem eigenen Tempo.

Interface illustration: the locale selector with en-US being edited, and one localizable headline marked with a globe icon, showing its English and German values side by side.

Central control or local freedom? Most platforms make you pick.

RUN EVERYTHING CENTRALLY

Run everything centrally and the brand stays consistent, but every market request queues behind another, launches happen on headquarters' calendar, and local teams stop proposing ideas because the answer takes a quarter.

HAND MARKETS THEIR OWN TOOLS

Hand markets their own tools and they move fast, but the estate fragments: every market a slightly different site, every rebrand a multi-year project, and every shared campaign a coordination exercise.

Uniform provides consistency and autonomy as settings, not sides.

Localize as needed

Four rungs. Use the lightest one that solves the job; you can always climb later.

Translate a value.

PER FIELD, IN CLICKS
What it is
Any field or parameter can be made localizable, holding one value per language, marked with a globe icon in the editor. Editors opt properties in or out individually, so nothing is translated that should not be.
Example
The same page, with the headline and CTA in eight languages.

Each rung adds power and adds management. Start light; Editions are there when a market genuinely needs its own lifecycle, and not before.

The four rungs in prose. The first translates a single value: any field or parameter can be made localizable and hold one value per language. The second adapts a whole page: enable the locales a page should exist in and copy from a source locale as a starting point, so one page serves many languages without duplication. The third varies the structure: visibility rules show or hide components per locale, so markets see different sections without separate pages. The fourth frees the market: an edition gives it an independent version of the page with its own components, workflow, publishing schedule and releases, while shared patterns keep the brand consistent underneath.

EDITIONS

Give market teams their own set of keys

An edition is a market's own independent version of a page or content: its own components, its own content, its own workflow, its own publishing calendar and releases. Local teams run their region end to end. Because editions consume shared patterns, the brand system underneath stays intact.

Shared pageProduct page
EditionRegion: EUIts own workflow, its own publishing calendar.
EditionTeam: NordicOne workflow, one calendar, across its whole set of locales.
EditionCampaign: SummerIts own calendar, over every market, until it is removed.HIGHER PRIORITY
Shared patterns: one brand

The diagram in words: one shared page sits at the centre. Three editions branch from it. Region: EU and Team: Nordic each run with their own workflow and their own publishing calendar. Campaign: Summer carries a higher priority, so it temporarily takes over every market, and when it is removed each market's own edition resumes. Running underneath all three is one shared base: the shared patterns that keep the brand consistent.

Real autonomy made structurally.

Each edition is saved, reviewed, published, and scheduled independently, with its own history and its own workflow. A market launching next month does not wait for a market launching next quarter.

The campaign override.

For a global moment, create one campaign edition across all markets with higher priority: it temporarily takes over every country, and when the campaign ends and the edition is removed, every market's own edition simply resumes. No restore project, no rollback weekend.

Editions follow your org chart, not the map.

One Nordic team can run a single shared edition across all its countries' locales; a market with its own editorial team gets its own. You model editions on how your teams actually work.

Editions is part of the Uniform Enterprise plan.

Read the Editions docs

However you translate, it fits

YOUR TMS

Your TMS, pre-integrated.

Connect the translation management platform you already run and send content through your established pipeline, with locale fallback chains so a lagging translation degrades gracefully to the next locale instead of breaking the page.

SCOUT

Scout, for the volume.

Scout drafts translations and locale variants across pages, entries, and markets, and can enable localization at scale, turning locales on and seeding from source languages, in review mode, inside the workflows and approvals you already control. Your team approves what publishes, Scout just makes twelve markets cost what one used to.

DICTIONARIES

Dictionaries for the small words.

Labels, button texts, and micro-copy live as managed, translated entries reused across every channel, so 'Add to cart' is translated once, everywhere.

The unglamorous features that save your week

Localization without inventing the plumbing

INCREASING CONTROL
  1. 1 of 3

    A locale node in the project map

    The locale lives in the URL, and links carry it automatically.

  2. 2 of 3

    Pass a locale to the API

    Send a single locale, or a fallback chain, along with the request.

  3. 3 of 3

    Fetch all locales and resolve in your application

    Take every value and decide which one to render in application code.

Plays well with your i18n library

Uniform complements next-intl and friends rather than replacing them, and provides no frontend state management of its own, on purpose.

Start from working code

Open-source localization starters for Next.js, both routers.

Who gets what

GLOBAL MARKETING
One brand system, every market on it, campaign overrides when the moment is global.
MARKET TEAMS
Your own calendar, your own workflow, your own edition.
LOCALIZATION MANAGERS
Your TMS, bulk operations, and dictionaries instead of spreadsheets.
DEVELOPERS
Locale plumbing solved three ways, starters included.

Already running across markets and languages

Multi-brand, multi-market enterprises run Uniform across their markets and languages alongside the systems they already own, adopting it market by market rather than replacing their stack to get there.

The pattern is consistent: the first market proves the model, and the ones that follow cost a fraction of it.

Questions global teams ask

Answer-first, and every answer is in the page on load.

Uniform localizes at four levels: individual fields hold one value per language, pages enable the locales they exist in, visibility rules vary which components appear per market, and Editions give a market a fully independent version with its own workflow and publishing calendar. Teams use the lightest level that solves the job.

Editions are independent versions of a page or content entry, each with its own components, content, workflow, publishing lifecycle, and enabled locales. They give market teams real autonomy while shared patterns keep the brand consistent, and a higher-priority campaign edition can temporarily override markets, then vanish cleanly. Editions is part of the Enterprise plan.

No. One page serves all its locales: structure is shared by default, translated values live per locale on the same page, and per-market differences are handled with visibility rules or, when a market needs full independence, an edition. Duplication is the problem this model exists to remove.

Yes, when you want them to. With Editions, each market's version has its own workflow, approvals, publishing schedule, and releases, so local teams ship on their own calendar, while shared patterns and roles keep brand governance central. Autonomy is granted per market, not all or nothing.

Yes. Uniform integrates with translation management platforms so content flows through your established pipeline, and locale fallback chains keep experiences working while translations are in flight. Micro-copy and labels can live as translated dictionary entries reused across channels.

Scout, Uniform's AI agent, drafts translations and locale variants at scale and can enable localization across many pages and markets at once, always in review mode inside your existing workflows: your team approves what publishes. It complements a TMS for volume and speed rather than replacing your translation governance.

Locale fallback chains decide: request a locale with fallbacks (for example en-GB, then en) and Uniform serves the first available value, so a lagging translation degrades gracefully to the next language instead of breaking the page. Which locales exist, and what falls back to what, stays under your control.

Want to explore all the capabilities of Uniform?

Uniform Agentic DXP

Consistency and autonomy are settings.Not sides.

Start on the lightest rung that solves the job. Climb only where a market earns it.