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Uniform blog/Elevate your SEO and CRO efforts with agentic AI
Elevate your SEO and CRO efforts with agentic AI
Elevate your SEO and CRO efforts with agentic AI
A day in the life of an enterprise marketer is hectic. If you’re responsible for search engine optimization (SEO) or conversation rate optimization (CRO), maximizing efficiencies throughout the digital experience management process is crucial for improving productivity and driving results.
Artificial intelligence (AI), such as agentic AI and generative AI, is quickly transforming how marketers create and optimize content that powers digital experiences—often with less labor and at a fraction of the cost of recruiting talent or agency help.
However, this AI evolution in marketing isn’t happening alone. Composable digital experience platforms (DXPs), with AI capabilities built into existing workflows, enable marketers to scale, optimize, and personalize content in record time.
Let’s examine how AI impacts experience creation and why a composable DXP such as Uniform is the ideal ecosystem to accelerate and amplify your SEO and CRO efforts.
AI: a game-changing technology for marketers
Love or hate it, AI continues to rapidly change how we work and do business. Generative AI like ChatGPT and Claude are revolutionizing industries, helping brands move faster, become more efficient, and get ahead of competitors as customers demand personalized, content-rich experiences.
Brands looking for ways to manage digital experiences effectively are realizing AI’s power to boost content creation, from the draft stage to tailoring copy for different formats, channels, and audiences.
An AI agent or agentic AI takes content optimization one step further. With their unique ability to learn from each interaction, AI agents continuously update their knowledge base while using additional data to refine existing content.
When integrated into a composable DXP, which is multisource and vendor-agnostic by nature, digital teams can use preconfigured prompts and goal-oriented instructions to quickly produce AI-generated, brand-compliant content informed by customer data.
AI agents: automating SEO and CRO at low cost, with little effort
While CRO and SEO are complementary, they’re also time-consuming, requiring significant experience and effort to produce measurable results. And if a third-party vendor or consultant is involved, or you need to recruit specialized talent, a viable SEO/CRO strategy can also be costly to achieve and sustain over time.
AI agents understand requests, process information, and then take action with minimal human intervention. This makes them invaluable virtual experts and colleagues for marketers implementing SEO and CRO to improve site visitors’ personalized experience.
A composable DXP combines the flexibility of composable architecture with the visual tools and intuitive interface common in modern design and experience systems. Moreover, AI is fully integrated throughout the digital experience management process.
Instead of logging into multiple systems or determining where and how to pull the content and data you need from disparate systems, your AI agent is just a few clicks away, ready to help you create a compelling customer experience by:
- Suggesting SEO-friendly metadata for online articles and blog posts.
- Performing keyword research for campaigns.
- Generating text descriptions and headlines based on site visitor data such as purchase history and geolocation.
Your composable DXP, combined with purpose-built AI tools for your solution’s ecosystem, simplifies and speeds up the content creation process, getting you to market faster.
Uniform and agentic AI: a perfect match
As the first composable DXP, Uniform aligns with an AI agent framework that supports SEO tasks, personalization, A/B testing, performance analysis, and more, enabling brands and digital teams to swiftly create, manage, and optimize omnichannel experiences. Because AI-driven bots are integrated into Uniform, they work seamlessly across connected systems and built-in features without custom code or developer support.
Are you looking to bolster your SEO strategy, content optimization, or keyword research? In Uniform, your AI agent:
- Analyzes SEO audits to provide well-informed recommendations.
- Offers improvements for page structure, metadata, and keyword strategies.
- Enhances content quality and search visibility for targeted audiences.
On the CRO front, you can lean on Uniform’s AI agents to:
- Provide site enhancements based on page analytics, structure, and overall content.
- Suggest data-based A/B tests to increase user engagement.
- Maximize ROI from Uniform’s components and integrated systems.
In addition to being cost-effective, Uniform’s AI agents work 24/7, continuously monitoring and improving digital experiences based on iterative workflows and continuous learning.
By handling repetitive SEO and CRO tasks, your AI agents give you the freedom and flexibility to focus on high-value marketing projects that fuel winning experiences.
Let Uniform simplify your AI-driven marketing
In a world where digital teams must do more with less, autonomous AI agents inside composable DXPs help you regain autonomy and control over your digital experience.
Whether generating meta descriptions or analyzing large volumes of data to scale your personalization efforts, Uniform’s AI agents free you to deliver more value in less time while staying within budget.
Contact a Uniform team member to see how a composable DXP aligns with your AI and content marketing goals.
