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Uniform blog/TELUS Digital Transformation: A Composable DXP Success Story
TELUS Digital Transformation: A Composable DXP Success Story
TELUS Digital Transformation: A Composable DXP Success Story
TELUS, Canada's largest telecommunications company, recently shared its journey towards a more efficient and scalable digital infrastructure, highlighting the power of uniting MACH (Microservices-based, API-first, Cloud-native, Headless) technologies with a truly composable DXP (Digital Experience Platform).
Their transformation offers valuable lessons for businesses seeking to modernize their digital operations.
The Power of a Headless CMS and Composable Architecture.
Before their transformation, TELUS struggled with multiple, disparate CMS platforms, leading to high costs, inefficiencies, and hindered collaboration. Teams were building branded experiences without reusing work, sharing ideas, or receiving design or code updates.
Their adoption of a headless CMS provided a unified content management system, enabling them to deliver content seamlessly across various devices and channels.
Moving to an API-first, cloud-native architecture was crucial in consolidating content management and reducing inefficiencies. However, they still faced the code bloat, siloed development, and operational challenges that accompany multiple CMSs and overlapping CSS files with no single source of code or design truth.
- Teams constantly reinvent the wheel
- Inconsistent customer experiences
- Builds and updates take longer
A more holistic, composable approach was needed, leading to TELUS implementing Uniform.
Empowering Business Users with Authorable Components.
The integration of Uniform, a truly composable DXP, allowed TELUS to meaningfully empower its business users. Its low-code/no-code capabilities enabled their marketers and designers to create and manage reusable UI components without requiring developer support.
With marketers building elements like banners and carousels–”authoring” the components themselves–developers were free to focus on higher-priority tasks like security and performance improvements, significantly reducing development workload and enabling faster responses to business needs.
Uniform’s support in reusing components across different brands and applications further amplified their efficiency and immense anticipated return-on-investment based on the recyclable content duplication, time saved, and scalable structured content via AI.
The Ongoing Value of a Flexible and Scalable MACH Architecture
TELUS’s adoption of MACH technologies, specifically a multisource DXP like Uniform, provided a flexible and scalable foundation for their digital infrastructure. This allowed seamless integration of various tools, including Google Cloud Platform (GCP), into a unified composable ecosystem.
- Flexibility: TELUS’s MACH-based architecture allows them to adjust and evolve their technology stack without disrupting their overall strategy.
- Adaptability: In the ever-changing digital landscape, agility and confidence are crucial in allowing for continuous optimization and innovation.
- Freedom: The independence to interchange tools and take advantage of innovations in the broader market underscores the long-term value of their strategic approach.
A Compelling Case Study For Businesses Looking To Modernize Their Digital Operations
TELUS's digital transformation showcases the benefits of embracing a composable commerce strategy built upon MACH technologies. By adopting a headless CMS, empowering business users with authorable components, and building a flexible, scalable architecture, TELUS has achieved significant improvements in efficiency, cost reduction, and future-proofing its digital strategy.
Read the full article here.
