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Uniform blog/The Composable DXP: faster, simpler experience management
The Composable DXP: faster, simpler experience management
The Composable DXP: faster, simpler experience management
Digital experience platform (DXP) revenue is expected to reach nearly $16 billion, a signal of the growing demand for technology that manages omnichannel delivery through intuitive authoring environments designed for digital teams.
Composable DXPs represent a new era of omnichannel experience management. Rather than wrangling complicated code and IT support tickets in the digital production process, composability helps you work faster and smarter in an increasingly competitive landscape.
Legacy DXPs are also notoriously expensive and hard to customize—two pain points composable DXPs eliminate with scalable, budget-friendly architecture that’s easy to integrate.
Here’s why composable DXPs like Uniform aid brands in the tug-of-war between marketer-first tools and developer-preferred technologies, and smooth the path to market through one unified platform.
Legacy DXPs: convenient but costly
Since emerging over a decade ago, DXPs have been a popular choice for managing digital engagement across web, mobile, and social media. Integrated features ranging from personalization to CRM make them attractive to businesses that want the convenience of dealing with a single vendor while gaining in-demand functionality that manages and enhances the customer journey.
However, many brands discover that though traditional DXPs now offer the visual tools marketers crave, they still confine developers to front-end frameworks that require custom integrations for third-party technologies.
True composability—software that enables you to easily connect, interchange, and scale preferred applications in your tech stack—doesn’t exist in legacy DXPs, mainly because of:
- Vendor lock-in. You’re stuck with one technology stack and a set of proprietary tools that limit integration options.
- Outdated technology. It’s difficult to integrate with external applications; developers must maintain a labyrinth of custom code, spending less time on innovation.
- Siloed teams and workflows. You’re constantly switching tools and tabs to find the content and data you need, which drains resources and slows your speed to market.
Keeping up with customer expectations calls for a next-gen experience management solution that removes complexity and enables marketers, merchandisers, engineers, and everyone else on your team to build with simplicity while staying on task and budget.
What is a composable DXP?
Composable DXPs, with their scalable, modular components, help digital teams accelerate web experiences while democratizing access to content, data, and technology across the enterprise. Instead of locking your organization into a tech stack that’s monolithic and reliant on heavy customization, a composable DXP frees non-technical users to build omnichannel experiences from any source.
In a composable DXP, composability—the ability to select and combine the best technologies, including traditional, legacy, or headless CMSs, for your content and data goals—underpins your entire architecture. Compared to a single-vendor setup, composable systems are responsive to fast-moving customer and business needs, allowing digital teams to swiftly pivot strategies and adapt tools without disrupting operations or the user experience.
Your composable DXP is also more flexible and nimble than its traditional, more rigid counterpart. Generally, a composable solution is cloud-native and API-first, unifying personalization, localization, A/B testing, generative AI, and other leading-edge capabilities into a single platform.
Moreover, its user-friendly interface and no-code/low-code tooling enable marketers to launch experiences independently, leaving developers to handle projects that support strategic priorities instead of low-value tasks.
Composable DXPs meet the digital needs of today’s brands
A composable DXP such as Uniform empowers everyone—marketers, merchandisers, developers, and digital teams—to deliver personalized experiences with simplicity and ease. Visual, intuitive, and multisource, the composable DXP gives brands the power to reuse and reshape content and data for any channel within any context.
From visual editing to content management to easy integration, composable DXPs boost brands’ digital experience capabilities by:
- Offering easy integration with any API or service, which translates to greater flexibility and scalability.
- Replacing manual coding with simple clicks, enabling you to blend content, data, and technology from any source or vendor.
- Democratizing access to organization-wide content and data through a visual workspace.
- Giving users more control and autonomy across workflows.
- Personalizing and testing experiences for faster optimization, better engagement, and higher conversion rates.
As a vendor-agnostic solution, Uniform allows you to use the top tools and platforms, from predictive analytics to generative AI, to create text, images, video, and other content in seconds. Built-in testing ensures your experiences are backed by real data and customers receive your best-performing content quickly and effortlessly.
These are big advantages, particularly for small and scrappy brands, in a rapidly changing marketplace that rewards speed, efficiency, and ingenuity. Inside a composable DXP, digital teams aren’t held back by developer backlogs and time-consuming upgrades, and brands connect with customers and prospects when, where, and how they want.
Uniform gets you to market faster
If you’re ready to wield powerful technology to execute a world-class digital experience, Uniform, the first composable DXP, empowers digital teams with its no-code tools and the ability to scale your stack affordably.
Sign up for a demo to learn how Uniform can help your brand reach new heights in digital experience management.
