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Uniform blog/Uniform CEO: "We wanted to make the digital experience scalable and as fast as possible."
Uniform CEO: "We wanted to make the digital experience scalable and as fast as possible."
Uniform CEO: "We wanted to make the digital experience scalable and as fast as possible."
Today is a big announcement for Uniform, as we are recognized as a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms.
When we started building Uniform in 2019, we came from having worked with brands on their digital journey for decades. We experienced the birth of the Digital Experience Platform (DXP) in the 2010s. We saw the effort and divide among teams to launch digital experiences using first-generation DXP platforms.
The biggest challenges in the 2010s for adopting digital experience platforms were:
- There was no easy collaboration between marketers and developers. Based on the choice of platform, developers had to follow rigid paradigms in their development effort and custom code-specific capabilities so marketers could use them. This meant long cycles in launching digital experiences.
- Although digital experience performance was slow in most cases, that was not the biggest concern, as keeping the site alive during peak traffic required most of the effort.
- Most brands wanted to personalize their sites, but when they turned on their first personalization using the DXPs, the site became slower and often unresponsive. This is why many worked on caching the static pages on a CDN and turned off personalization.
- JavaScript was winning the web, and the first-generation DXPs couldn’t work with the latest JavaScript frameworks.
From the beginning of Uniform, we had a vision of how marketers and developers could get their jobs done instead of adding more to the backlog. We wanted to make the digital experience scalable and as fast as possible using the technologies teams wanted in their digital experience stack.
To achieve our vision, we prioritized the hard problems to challenge and change the status quo of digital experience platforms. First, we focused on creating a composable layer that made it easy to connect any technology, content, or data with Uniform - and through that connection orchestrate how that was connected with the front-end of choice, delivered on a CDN of choice.
Next, we had to architect how personalization and experimentation could work at scale, challenging the default DXP v1 architecture, which was server-side and, therefore, slow and in need of infrastructure. We wanted to make it lightning-fast, scalable, and not at least flicker-free.
Our result in Uniform was a CDN-agnostic, edge re-rendering engine that allowed us to offload computing to the edge (CDNs, like Akamai, Cloudflare, Vercel, etc.) and deliver the fastest personalized experience with no flicker and third-party script dependencies.
With the fast performance of any dynamic experience and our composable platform in place–where developers could use the front-end of their choice and with no vendor-specific code paradigms with technologies of their choice–we took on solving how marketers could manage digital experiences more easily in a single tab.
Up until then (2021), Uniform was quite a technical platform with a raw UX. However, we could connect any source with any front-end and deliver the fastest personalized experiences.
We made big investments in visual experience management: it had to work with any technology–any front-end, any CDN. Our motivation was solving the multiple-tab issue, where marketers had to jump between technologies to do their job. Through our Visual Workspace, we solved how quickly components could be assembled and connected with any technology, such as commerce, CMS, DAM, PIM, etc.
Within the Visual Workspace, we built support for content created inside Uniform, which has since expanded to full CMS capabilities that excel both headful and headless.
Our approach has always been to challenge the status quo. We are never done innovating and making life easier for digital teams who want to create the best experiences.
Many of the capabilities we’ve shipped over the last 12 months are focused on further simplifying the creation of a sustainable platform for scale. We constantly meet with customers to listen to their business problems and help them find the best solutions.
Some personal highlights of the recent capabilities we’ve launched:
- Agentic AI: We are the first DXP to add agentic AI, where our agents can help optimize the experience through easy user interaction.
- Editions: Created based on the needs of numerous global customers who manage multiple markets and locales but need different structures. Editions makes it easy to create new versions and change the structure of any composition (e.g. a unique home page for Canadian visitors) or temporary take-over pages (e.g. limited-time holiday theme).
- Copy / Paste: This “quality of life” capability allows users to copy any component from any page and insert it into another page, keeping structure and data in place. This also works in multi-brand scenarios, as the component automatically inherits the brand guidelines.
Unlike most DXP vendors that started from a CMS, our approach was always strategic. We purposely built Uniform to tackle difficult problems that are also expensive to solve. We make composability a breeze. We can connect to where brands are today and provide incremental stack modernization. On top of that, we provide best-in-class content management and multi-source visual experience management.
We believe this is what makes Uniform a Visionary.
- Seamlessly replaces a CMS with any other CMS
- Visually edit using content from three different sources in the visual editor
- Easily edit a mobile app experiences
- Launch personalization on a preferred CDN that’s fast and flicker-free
We can show you how to perform all of the above because that is how we designed our composable digital experience platform.
Composability was never an add-on for us to check boxes. Uniform was built on the foundation of composability and designed to support the needs of developers, marketers, and leaders alike.
To learn more about Uniform's position as a Visionary, access the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms report here.
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GARTNER is a registered trademark and service mark and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
Gartner Reports: Gartner, Magic Quadrant for Digital Experience Platforms, Irina Guseva, Varsha Mehta , Mike Lowndes, John Field, January 28th, 2025
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
From Lars Petersen's LinkedIn article "Uniform is recognized as a Visionary in Digital Experience Platforms".
Uniform Recognized as a Visionary in 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms
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