Visitors will have different behaviors on your website, focused on finding the specific content that satisfies their in-the-moment intent.

Tracking real-time behavior is a perfect trigger for personalization; let’s look at how you can get started with behavior-based personalization.

In Uniform tracking, behavior is done through enrichments, where an enrichment consists of the enrichment (a category) with multiple enrichment values.

Enrichments are commonly mapped mapped to your site structure and taxonomies.

As an example, imagine your site has the following top-level sections:

Visitors could look at specific services or go deep with industries, cases, etc. With enrichments, you would know and can use that to show more content related to the specific behavior.Using the above examples, the following enrichments would make sense.Site interest: Help track which sections the visitor is most interested in with the following values:

Service: Helps track which specific service the visitor is looking for with the following values:

Industries: Helps track which industries the visitor is looking at with the following values:

With the above enrichments in place, you can use Site interest to understand if a visitor is looking at investor relations and show them the latest updates; if they are looking at careers, you might want to consider highlighting more about why you are a great company to work for, if they are looking at services, then using that in combination with the Service enrichment will help you target more content about the specific service when they browse high-level pages.

Let's take a look how to create your first enrichment.

Next, you want to use the enrichment and associate it with the right content, below is how that is enabled in Uniform.

Finally, we want to use enrichments for triggering personalization. There are two ways to do this: