Getting started with simple personalization

Contents:

Introduction
Creating a new signal
Using the signal
Enable personalization using Uniform Visual Workspace

Introduction

No one comes to your site by accident but has a specific purpose, which might be better to understand details about a specific product or service. They could also be a business partner, looking for more information about the company or a potential job candidate, investor, etc.

The better you can tailor the experience, the more likely you are to better engage with the visitor and help them complete their task.

Using Uniform, there are many ways to personalize the experience; in this recipe, we’ll dive into some of the easiest ways of getting going with personalization, using signals in Uniform.

A signal can be used to trigger specific personalization on a component. A signal can be:

Which marketing campaign that brought the visitor to the site

Location of the visitor

Landing page

A specific event, add to basket, sign up for a newsletter etc.

Data from other systems, e.g. audience segment, customer type etc.

Creating a new signal

Using the signal

Once you have created the signal and it’s published, there are two ways to use it:

Uniform Visual Workspace

Headless CMS where the mapping for personalization is handled in another system

Introduction

Creating a new signal

Using the signal

Enable personalization using Uniform Visual Workspace

Experience what you can deliver with Uniform today