Anatomy of a digital experience

Over the past few decades, marketing has undergone a true metamorphosis. No longer is mass media the main gateway for reaching customers and driving sales. Today, personal technology is driving hunger for omnichannel experiences that must be cohesive and consistent.

In this guide, we will examine the fundamentals of building an amazing digital experience, from planning to delivery, and how the right tools and technologies help brands and digital teams maximize their returns on marketing investment.

Topics include:

• Reimagining your website technology
• Why omnichannel experience management is here to stay
• The blueprint: laying the groundwork for a digital experience
• The production: empowering creators with marketer-first tools
• The delivery: taking digital experiences to market
• Building the digital experience machine with a visual workspace