Digital Experience Management in the Age of AI

Artificial intelligence (AI) has emerged as one of the most revolutionary technologies in business and is predicted to surpass $1 trillion in revenue by 2032. From boutique brands to midmarket businesses to huge enterprises, companies across industries grapple with the implications of artificial intelligence and whether tools such as generative AI can help accelerate personalized experiences.

Topics include:

• Digital experience management has evolved, and AI is a key driver.
• The impact of generative AI on content creation.
• The unique challenges faced by mid-market businesses in adopting AI.
• How AI is transforming enterprise marketing.
• The importance of a visual workspace for enabling AI-driven experiences.
• Tips for integrating AI into the content creation process.

This ebook examines the growth opportunities awaiting organizations poised to invest in a future-proof technology stack while leveraging the generative functionality behind digital experiences. The content delves into how AI is changing the way mid-market businesses manage digital experiences, reshaping enterprise marketing, and helping marketers work faster and smarter. It covers topics such as the impact of generative AI on content creation, the challenges of CMS-centered tech stacks, and the importance of a visual workspace for enabling AI-driven experiences. This ebook provides valuable insights and actionable advice for businesses looking to embrace the future of digital experience management.