DXPs Explained: Digital Experience Guide for Digital Leaders

Websites began as digital brochures. Then, they became content repositories. Now, they are the nerve center of your customer relationships—or they should be.

Many marketing organizations nowadays watch the gap between digital experience ambitions and reality grow wider every day.

This guide exists to help buyers and users alike revisit the evolution from monolithic to modern, explore benefits including marketing agility, operational efficiency, and enhanced native tools, and better understand the advantages a composable architecture and code-less integrations offer developers willing to let go of the past.

The guide includes:

• Composable architecture: Building for change
• AI: Beyond the hype
• Developer experience: The foundation of marketing success
• Bringing it all together