From pain to gain

In today's fast-evolving digital landscape, businesses must adapt or risk being left behind. Marketers and developers face immense challenges, such as restricted technology, communication barriers, and ever-changing customer preferences. By fostering cross-team communication and collaboration, modernizing their technical stack, and leveraging advanced technologies, businesses can overcome those obstacles and create engaging experiences that drive customer engagement, conversions, and loyalty.

Key takeaways

• Technology as a crucial enabler: Technology plays a significant role in forging engagement and meeting evolving consumer expectations. Businesses must adapt by harnessing cutting-edge technologies.
• Barriers to effective digital experiences: Challenges like budget restrictions, high sales targets, and short time frames for product launch are all too common. Disconnects among teams are frequent as well, with collaboration often limited to developer tickets.
• The cost of inefficiency: Failing to meet consumer expectations in digital interactions can cost businesses up to $4.7 trillion annually, hence why getting digital experiences right is crucial.
• Digital teams' goals and desires: Digital teams primarily aim to connect with customers, serve their needs, and raise conversions. Toward that end, team members look for flexibility in tool choices, autonomy in their work, harmonious collaboration with colleagues, and adequate time to complete their tasks.
• Challenges from technologies: Adopting headless and composable technologies often results in setbacks caused by marketers’ inability to update content without developer help, leading to dependencies, stress, frustration, and pressure on both sides.