In the search for the best tools to boost work satisfaction and productivity, marketers have adopted generative AI to build digital experiences quicker and respond to customers faster than ever before. 

Marketers who use AI to create content save an average of three hours per content piece—a boon to time-strapped digital teams that struggle to deliver experiences at the speed of the market while managing competing priorities on the job. 

From writing fresh copy to generating video and images, here’s how AI-powered experience management software transforms how marketers build, optimize, and scale the ideal customer experience. 

One thing is certain: the frequency and variety of marketing channels, including workplace communications, are on the rise. Carefully crafted content, which underpins all customer experiences, can quickly go wrong due to dysfunctional workflows, unnecessary development involvement, and project delays.

In a digital-first world, overreliance on technical teams and insufficient tools can derail the most well-planned marketing campaign:

Research shows knowledge workers like marketers desire better workplace tools and technologies that help them be more effective in their roles. The prevalence of omnichannel marketing has also raised the bar for how, when, and where enterprises of all sizes interact with audiences across sites, platforms, and locales.  

Digital experience management software helps marketers overcome these obstacles by unifying company-approved tools, including generative AI, in one visual environment. Rather than spending half a day searching for the right tools to build experiences, marketers easily blend AI-generated content in a single vendor-agnostic workspace. 

When implemented on an enterprise-wide scale and incorporated into all aspects of digital experience management, generative AI has the potential to not only remove friction from digital production processes; studies show AI can automate work activities that take up as much as 70 percent of employees’ time. 

Moreover, countless AI services—ChatGPT, Dall-E2, Scribe, and others—enable hectic marketers to instantly tap into powerful capabilities for generating text, images, video, and more for personalized omnichannel experiences. 

Marketers everywhere face ever-increasing sales targets and tight deadlines with less time, budget, and staff resources. A digital experience management solution such as a visual workspace gives creative teams the right tools for integrating content, data, and AI from anywhere and the freedom to create and execute customer experiences at lightning speed. 

Over half of surveyed marketers report generative AI as a “game changer” in areas ranging from basic content creation to copywriting to market analysis. Creatives have lauded AI’s ability to reduce busy work, enabling them to focus on strategic projects that add business value and impact customer outcomes. 

Also, the need for speed is prompting brands to migrate from legacy systems (e.g., content management systems, digital experience platforms, etc.) to digital experience management solutions that combine powerful AI capabilities with cutting-edge content management and delivery. Marketers gain centralized access to content sources like generative AI, along with the ability to build consistent, brand-compliant experiences without developer support. 

Another benefit of incorporating AI throughout the content creation process is training large language models on corporate brand guidelines. Setting up generative AI with high-quality data ensures it pulls from trusted corporate sources, allowing you to capture your brand’s unique voice and tone and personalize content based on reliable segmentation. 

Instead of waiting days or weeks for IT to deliver a landing page, AI-powered digital experience management provides marketers with pre-configured prompts to generate on-brand, personalized content in minutes. 

A digital experience management solution that integrates with existing, legacy, and future-proof technology provides the foundation for marketers to build swift, personalized experiences using generative AI. With instant access to centralized content and data and the power of no-code integrations, developers are removed from digital workflows, and creative control is restored to marketers who know the experience best. 

Sign up to learn how the Uniform Visual Workspace helps marketers create and personalize AI-powered content in record time.