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Uniform blog/Three reasons why brands choose Uniform for effective digital experience management
Three reasons why brands choose Uniform for effective digital experience management
Three reasons why brands choose Uniform for effective digital experience management
While technology evolves at a breakneck speed, consumer expectations of a great customer experience remain steady. Nearly one-third of consumers say they’ll leave a brand they love after just one bad experience.
Getting the digital experience (DX) right requires more than cutting-edge tools. Brands must prioritize technology that delivers fast, on-brand experiences that are meaningful and consistent across the web and mobile.
DX management platforms like Uniform offer all-in-one solutions that make it easy to manage campaigns and more cost-effective and sustainable to adapt and maintain a composable architecture using low or no code.
The following are three reasons why Uniform’s DX management solution enables brands to get the most out of their headless and design systems and save time and money while improving their return on investment.
1. Build scalable enterprise-level technology stacks
Creating content that can be reused and repurposed for multiple sites and platforms requires a stack that can also adapt to changing business demands. If enterprise digital teams are left navigating numerous systems or waiting for developers to implement time-sensitive updates, the risk of delays, errors, and poor experiences increases exponentially.
Uniform’s digital experience management solution is designed to be flexible and agile. It enables business users like marketers to blend content, data, and technology from any source. Marketers skip IT support queues and work in a visual workspace that offers user-friendly tooling and centralized access to organization-wide systems.
Rather than investing in expensive re-platforming, brands can easily integrate existing traditional, legacy, or headless systems into one location. Such a setup offers notable benefits:
- Content unification and aggregation throughout existing enterprise systems
- Compatibility with popular front-end frameworks such as Angular, React, and Vue.js
- Greater control over the number of content types associated with web components, keeping your design system clean and licensing costs low and predictable
- The ability to assemble, reuse, and customize components easily to ensure best practices and consistency across web properties, creating ideal experiences across all digital touchpoints
Uniform handles complexity at every level, from managing large technology migrations to eliminating elaborate coding for personalized experiences. It also brings your design system to life, providing the foundation for a sustainable, future-proof tech stack that grows with your team and business.
2. Gain industry-leading features in one unified platform
Implementing innovative technology is vital for staying competitive and ahead of emerging trends. Even more crucial is adopting tools that support an experience-first approach that prioritizes customer interests, harnesses targeted content, and gives marketers and digital teams the tools they need to deliver.
Uniform’s solution comes complete with native capabilities that help creatives get to market faster, including:
- Simplified integrations for generative AI and analytics to power data-driven content tailored to customer tastes and preferences
- Multisource functionality that unifies content and data from anywhere in one visual workspace
- Advanced localization and conditional logic to deliver dynamic content across myriad criteria, including other sources in your tech stack
One-size-fits-all vendors may offer out-of-the-box convenience, but you’re stuck with personalization functionality that falls short of your needs. By contrast, the Uniform Visual Workspace allows you to run real-time personalization and A/B tests within your regular workflows while optimizing page speed and performance.
3. Reduce the cost of tech upgrades
Replatforming is notoriously laborious, complicated, and, above all, expensive. Migrating your existing CMS to another platform can quickly lead to runaway costs, inconsistent experiences, and lost revenue.
A digital experience management platform such as Uniform lays the technological foundation for digital teams to keep the tools that work (and swap out the ones that don’t), avoiding the overhaul and associated code. Plus, by migrating incrementally, you avoid the high cost of disrupting your existing operations and negatively impacting your customer experience.
With an economic alternative like Uniform, marketers and digital teams can:
- Create components once and use them as templates thereafter. This results in shorter sprints, reduced development time, and restored autonomy for creative teams.
- Use conditional logic to design sophisticated personalization tactics at a granular level without heavy engineering or maintenance costs.
- Access content and data from any number or combination of CMSs, PIMs, DAMs, etc., in one secure environment, maximizing composability, flexibility, and convenience.
- Simplify localization with built-in translation management systems that integrate with your preferred services, minimizing the need for high-priced integrations.
When it comes to effective DX management, Uniform helps you move faster, unleash valuable resources, and drive ROI from your technology investments while reducing your costs.
Digital experience management that grows with your brand
If you’re grappling with aging technology infrastructure, the goal of delivering fast, convenient digital experiences while empowering marketing and development teams may seem like an uphill battle.
Luckily, Uniform’s industry-leading DX management solution removes complexity, eliminates costly customizations, and supercharges content and data for brands and customers. What’s more, brands save time and money with our solution’s easy integration, flexible templates, and powerful native capabilities—all unified in one multisource platform for maximum marketing productivity and minimal engineering involvement.
Schedule a demo to learn how Uniform enables companies to deliver superb digital experiences at a fraction of the cost of traditional and headless vendors.
