Uniform blog/Tame the martech chaos with digital experience composition and MACH

Tame the martech chaos with digital experience composition and MACH

Lars Birkholm PetersenPosted on Aug 24, 2022

5 min read

Tame the martech chaos with digital experience composition and MACH

The long reign of the monolithic martech stack is over as brands realize that their legacy systems cannot satisfy customer demand for engaging, personalized, and performant experiences. Newly available are solutions based on composable architectures that do a much better job, but transitioning to them is complicated and time consuming. Uniform is a digital experience composition platform (DXCP), acting as the missing piece of technology that pulls together the old and new approaches.

The allure of a MACH-based stack

Why the waning appeal of monolithic stacks? They lack the flexibility and agility that brands need to stay ahead of the ever-changing digital-experience landscape. Nowadays, martech solutions must offer a flexible, scalable, and collaborative workflow so that companies can quickly innovate, pivot to, and capitalize on emerging trends in a timely manner.

Becoming popular is a decoupled approach of using best-of-breed and best-of-need tools based on Microservices, API-first, Cloud-native, and Headless (MACH) architecture. Nonetheless, as beneficial as it is to swap a monolith for a MACH stack, marketers struggle to retain control because the stack comprises developer-centric APIs. Plus, many technologists balk at managing a large number of APIs for numerous different systems and hence hesitate to implement composable. That’s where digital experience composition—officially billed as such by Gartner just last month—comes in by bridging the gap in using composable systems to build and manage digital experiences. In other words, digital experience composition enables business teams to build digital experiences in the context of a composable architecture.

The power of digital experience composition

Uniform’s solution encompasses digital experience composition, which performs three main tasks:

Connect legacy and headless tools to one another as content sources and orchestrate that content for a seamless composition workflow.
Eliminate the challenges and risks of integrating composable and legacy solutions for a sustainable and easily maintainable stack.
Separates experience creation from front-end development so that marketers can compose digital experiences without involving front-end developers, who in turn can work without the constraints of marketing tools.

Specifically Uniform DXCP:

Orchestrates digital experiences by connecting headless services, including CMS, search, media, and commerce, with APIs.
Offers a no-code environment in which marketers and other business teams can manage digital experiences without developer involvement.
Makes life easier for companies that operate with both legacy and composable tools by giving those companies the flexibility to either continue doing that or migrate from legacy tools to composable ones with ease .
Is a way out of the “MACH monolith” trap, such as vendor lock-in and an inability to adapt. Instead, with Uniform's vendor-agnostic approach and prebuilt connectors, brands can create a flexible tech stack that makes composability appealing.
Grows business revenue through accelerated time to market for new experiences and higher performance.
Steers MACH architecture toward mainstream, as a result of which mature enterprises with vast tech resources as well as small and midsize companies can all build captivating experiences. That’s mainly because Uniform relieves them of the tough tasks of integration, a key roadblock against adopting composable architectures, which used to be available to the digitally mature and sophisticated brands only.

Uniform's cutting-edge orchestration and no-code experience-building capabilities go beyond the standard features required of DXCP. Also offered are tools for creating omnichannel experience, personalization, and testing for raising conversion. Ultimately, companies that partner with Uniform experience an agile, adaptable stack that streamlines workflows through composable orchestration, saving time and cost for all the teams involved.

The benefits of our collaborative, platform-agnostic approach

DXCP’s chief appeal is its ability to help companies meet fluctuating business requirements by enabling all stakeholders to quickly and effectively build, deliver, and manage digital experiences through composable architectures. Behind the scenes is Uniform’s vendor-agnostic environment, in which vendor systems and channels can smoothly work together. Regardless of how many different systems are in a tech stack—and whether they are best-of-breed, best-of-need, composable, or legacy—companies can readily integrate them all through Uniform.

The result? Brands can build lightning-fast, innovative omnichannel experiences that delight customers with the tools, systems, and workflows of their choice.

The win-win of adding DXCP to your stack with Uniform

Thanks to Uniform’s integration and orchestration capabilities, cross-team collaboration on composing digital experience is transparent and seamless. Instead of working in separate silos, developers and their business counterparts can collaborate efficiently. That translates to more developer time for innovation and greater control of the experience-creation process by nontechnical professionals.

To recap, Uniform is the fundamental DXCP to adopt because Uniform—

Is vendor agnostic, giving you the freedom to use the systems and tools you prefer.
Separates composition from front-end development regardless of the size of the production workflows.
Supports incremental adoption so that you can introduce Uniform into your tech stack even if it comprises both monolithic and legacy systems, delivering the fastest time-to-value.

Such a win-win approach is exactly what forward-thinking brands are seeking. Without question, to build and maintain a composable, future-ready martech stack for creating innovative, next-gen experiences, you must adopt DXCP, and Uniform offers the most mature and full-featured DXCP available.